About New Gold
New Gold Inc is an intermediate gold mining company with two core gold-producing assets in Canada: the Rainy River mine in Ontario and the New Afton mine in British Columbia. They see themselves as a Canada-first company, focused on responsible and profitable mining, and are committed to respectful partnerships with Indigenous Nations.
Strategic inflection points
New Gold was facing multiple strategic inflection points: talent attraction and retention, a shift to a hybrid work model, and a need to strengthen their leadership culture.
Primary challenges
One of the main challenges for New Gold right now, as for many organizations, is finding and retaining the right talent. There’s an ongoing labor shortage in Canada, which is driven both by post-pandemic fluctuations in the labor market and by longer-term demographic shifts. This is particularly challenging for mining companies because operations are often located in remote areas. They are geographically constrained, which means they have to source and retain talent in the smaller cities near their mining operations.
They’ve had to get creative to find ways to make their workplaces as flexible as they can within the constraints of a very physical business. As a mining company, they’re also competing in the post-pandemic labor market, where many companies have shifted to fully remote work.
With two main mining locations, New Gold operates in a decentralized model. Over the last several years and more recently with new leadership, they have a mandate to create a one-New Gold mindset across the company so that leaders in both locations are exhibiting the same behaviors and reinforcing the same values. This also means leveraging talent across the organization to maximize resources.
Leadership Goals
- Retain and attract top talent.
- Create a one-New Gold mindset so that all leaders exhibit the same behaviors and reinforce the same values.

